The way
ABOUT ME
A seasoned Creative Designer with over 11 years of diverse experience, specializing in Art Direction and Design Consulting. Proven expertise in leading creative teams and driving innovative concepts that align with business objectives. Passionate about design excellence, with a keen eye for detail and a track record of delivering visually compelling and strategically sound projects.
MY PROFILE
Innovative and results-driven Creative Director with over 11 years of experience in leading design projects, consulting on art strategies, and instructing emerging design talent. Holding a Master of Science in Project Management (MSPM) and a Bachelor of Science (Hons) in Design, I bring a unique blend of creative vision, strategic planning, and practical expertise to every endeavor. Adept at managing multi-disciplinary teams, driving brand development, and executing compelling visual narratives across various platforms. Proven track record of transforming concepts into impactful designs while balancing artistic integrity with client objectives. Passionate about mentoring future designers and contributing to the evolution of contemporary design practices.
0
+
Years
0
+
Qualification
0
Sectors
0
Empolyers
My Services
Discover a realm of limitless creativity with our Graphic Design Solutions. From crafting distinctive logos that leave a lasting impression to developing comprehensive branding strategies, we specialize in transforming ideas into visually captivating realities. Our expertise extends to print design, digital creations, and social media graphics, ensuring every project is a unique expression of innovation and design excellence. Trust us to bring your vision to life with compelling graphic solutions that stand out in a crowded visual landscape.
Embark on a journey through our Artistic Creations Portfolio, a showcase of boundless imagination and expressive artistry. Dive into a world where custom artworks, intricate illustrations, digital paintings, and mesmerizing mixed media creations come together to tell unique stories. Each piece is a testament to our commitment to pushing artistic boundaries and creating visual masterpieces that resonate with emotion and creativity. Explore a portfolio that goes beyond conventional art, inviting you to experience the extraordinary in every stroke and pixel.
Immerse yourself in the realm of Creative Direction Expertise, where concepts come to life and brands find their unique voice. As a seasoned Creative Director, Iqra Yousaf specializes in shaping ideas, providing art direction for projects, and crafting strategic brand initiatives. With a keen eye for innovation and a passion for storytelling, our creative direction ensures each project is a harmonious blend of creativity and strategic vision. Elevate your brand with our expertise, where every concept is meticulously nurtured to create compelling and impactful visual narratives.
We specialize in crafting brand identities that leave a lasting imprint, from designing iconic logos to refreshing and refining existing brand elements. Our process extends to logo redesigns, brand guidelines, and a meticulous approach to ensure consistency across all touchpoints. At the intersection of creativity and strategy, we breathe life into brands, fostering a distinct and memorable identity. Trust us to navigate the intricacies of brand development, where each element is meticulously curated to resonate with authenticity and captivate your audience.
Step into the future of digital experiences with our Innovative Web Design Services. At the intersection of creativity and technology, we craft websites that go beyond aesthetics, delivering seamless user experiences. From thoughtfully designed layouts to user-friendly interfaces and custom graphics, our approach is rooted in innovation and responsiveness. Whether you're launching a new site or seeking a redesign, our expertise ensures your online presence is not just visually stunning but also strategically aligned with your brand. Elevate your digital footprint with web designs that captivate, engage, and leave a lasting impression.
Ignite your social media presence with our Dynamic Social Media Graphics. We specialize in creating custom posts, profile and cover images, and animated graphics that set your brand apart in the digital landscape. Each design is a strategic blend of creativity and messaging, ensuring your social media channels become dynamic visual storytellers. From eye-catching campaigns to daily engagement, our graphics are crafted to enhance your online narrative and leave a memorable impact on your audience. Elevate your social media game with our dynamic designs that not only capture attention but also convey the essence of your brand with flair.
COMPUTER & LANGUAGE PROFICIENCY
WORK EXPERIENCE DETAILS
Adobe Illustrator
Adobe Photoshop
Adobe Lightrrom
Adobe AfterEects
Adobe Premier
Expert-level
Expert-level
Expert-level
Medium-Level
Medium-Level
WORK EXPERIENCE DETAILS
Final Cut Pro
Wondershare Filmora
Adobe Illustrator
iMovie
CorelDRAW
Microsoft Office Suite
Expert-level
Expert-level
Expert-level
Expert-level
Expert-level
Advanced knowledge
WORK EXPERIENCE DETAILS
English
Arabic
Urdu
Excellent reading writing & speaking prociency
Reading (Advanced), Writing (Advanced), Speaking (Basic)
Excellent reading writing & speaking prociency
EDUCATION & PROFESSIONAL QUALIFICATIONS
Master of Science in Project Managment (MSPM), SZABIST, Islamabad 2017-2019
Bachelor of Science (Hons) Computer Designing (BS-DES), SADA, UOG 2010-2014
Diploma of Associate Engineer (DDM), PBTE, Islamabad 2007-2010,
Teaching English as a Foreign Language (TEFL) Islamabad, 2016-2017,
Master of Education (M.Ed), Islamabad 2015 - 2016,
Bachelor of Education (B.Ed), Islamabad 2014 - 2015
Teaching English as a Foreign Language (TEFL) Islamabad, 2016-2017,
Master of Education (M.Ed), Islamabad 2015 - 2016,
Bachelor of Education (B.Ed), Islamabad 2014 - 2015
FRAMEWORKS & METHODOLOGIES
Journey Towards Success
WORK EXPERIENCE
WORK EXPERIENCE DETAILS
Managing Director at Alif Design & Artwork , Dubai, UAE (Nov 2022 to date)
As a Managing Director, I oversee all business operations, strategy, and key decision-making processes to ensure company growth and protability. I lead cross-functional teams, align company goals with market opportunities, and drive innovation across all departments. My key responsibilities include: Strategic Leadership: Developed and executed comprehensive business strategies to achieve company objectives.
Operational Management: Oversaw day-to-day operations, including project management, client relations, and team leadership, ensuring the delivery of exceptional advertising solutions.
Client Engagement: Cultivated and maintained strong relationships with key clients, leading high-stakes negotiations and ensuring satisfaction through tailored advertising solutions.
Financial Oversight: Managed the company's nancial health, including budgeting, forecasting, and Financial reporting, to ensure sustainable growth and protability.
Creative Direction: Collaborated with creative teams to develop and execute innovative advertising campaigns
Team Leadership: Directed and motivated a diverse team of professionals, and supporting career development.
Business Development: Identitfied and pursued new business opportunities, expanding the client base Market Analysis: Conducted market research and competitive analysis to inform strategic decisions and adapt to industry trends.
WORK EXPERIENCE DETAILS
Creative Consultant at Winance Dubai - UAE (Dec 2021 to Nov 2022)
Winance is an investment management company based in London-UK and Dubai, with extensive portfolio of successful corporations
- Design Leadership: Spearheaded all design-related initiatives, ensuring the development and implementation of high-quality creative solutions across various platforms including digital and print media.
- Brand Development: Crafted and executed compelling brand identities through bespoke logo designs.
- Web Design: Oversaw the design and development of intuitive, user-centric websites, enhancing online presence and user engagement with innovative design solutions.
- Visual Content Creation: Directed the creation of engaging video content and social media assets.
- Design Consultancy: Provided expert design consultancy services, oering strategic guidance on proifle branding, design trends, and best practices to align with corporate objectives.
- Project Management: Managed multiple design related projects simultaneously, from concept through to completion, ensuring timely delivery.
WORK EXPERIENCE DETAILS
Creative Director at AbdelAziz Art Center , Sharjah, (Nov 2019 to Jan 2021)
Abdelaziz Art Center believes puts passion and creativity in art of Photography & Videography.
Directed and oversaw all creative aspects of photography and videography projects, ensuring cohesive visual storytelling and alignment with client goals.
Led the design and production of custom layouts for photo albums, ensuring high-quality and aesthetically pleasing presentations.
Developed and managed graphic design assets for various studio projects, including marketing materials, promotional content, and event visuals.
Managed client relationships, conducting consultations to understand their vision, needs, and expectations while ensuring customer satisfaction.
Supervised the creation and execution of social media strategies, managing the studio’s online presence to increase engagement and brand visibility.
Led website management, ensuring the platform remained updated with fresh content, portfolios, and seamless user experience.
Collaborated with the photography and videography teams to curate visual styles and ensure consistent quality across all media platforms.
WORK EXPERIENCE DETAILS
Multimedia Designer at Ideation E&D , Dubai, UAE (Nov 2019 to Jan 2021)
Ideation is an Event & Design comapany services across a broad range of sectors, including specialized security, civil defense, military and armoring solutions, exhibition and trade center management, healthcare services, and premium giveaways.
Managed the complete design process for a diverse range of clients, including branding, social media content creation, and stand designs for events.
Delivered high-quality creative solutions that aligned with client objectives, ensuring consistent brand identity across all media platforms.
Designed promotional materials for events, exhibitions, and trade shows, including banners, posters, and digital assets.
Collaborated closely with clients to understand their vision, providing tailored design solutions and maintaining strong customer relationships.
Managed the company’s social media presence, creating engaging visuals and strategies to enhance online visibility and audience engagement.
Developed and maintained the company’s brand profile, including visual content for website and marketing collateral.
Coordinated with internal teams to ensure all designs met company standards and client expectations.
Adapted to fast-paced event schedules, delivering designs under tight deadlines while maintaining creativity and quality
WORK EXPERIENCE DETAILS
Marketing Head at UAE CYCLING FEDERATION, (Feb 2022 to Feb 2023)
Conducted comprehensive website analysis to enhance user experience and drive engagement.
Led discussions on marketing campaigns, ensuring alignment with organizational goals.
Designed professional profiles and presentations to showcase the organization’s initiatives.
Created customized giveaways for sponsors, improving brand visibility and partnership satisfaction.
Developed branded stationery, reinforcing corporate identity across all communications.
WORK EXPERIENCE DETAILS
Art Director at Hamza APSACS , Islamabad (Dec 2014 to Nov 2019)
Provide exemplary educational programs of international standards.
Led as the Art Director for major events, including B-Mess exhibitions, CWC exhibitions, special school events, and college students' art sessions.
Coordinated and designed all creative aspects for various events across multiple campuses, including annual events, occasional events, and educational events.
Served as the Art Instructor and Art Coordinator, managing both instructional and organizational elements of art education for students.
Developed creative concepts and executed designs for school collages, event branding, and promotional materials for the entire school network.
Directed and facilitated art sessions for college students, integrating creativity into educational frameworks.
Collaborated with school administration and staff to ensure alignment of creative projects with educational objectives and event themes.
Led a team of staff in the successful planning and execution of visual displays, installations, and event aesthetics.
WORK EXPERIENCE DETAILS
Design Consultant / Instructor at TEVTA, (Dec 2013 to Oct 2019)
TEVTA is a leading partner in the development of the Punjab by empowering youth through technical education and vocational training.
As a Judge of Design Competitions at TEVTA, I was responsible for evaluating and assessing design projects at both national and international levels. My role involved:
Assessing design entries based on creativity, innovation, technical proficiency, and adherence to competition guidelines.
Collaborating with fellow judges to discuss and decide on winning projects.
Providing constructive feedback to participants to help them improve their design skills and techniques.
Ensuring fairness and transparency, and professionalism in the judging process.
Representing TEVTA in various competitions, ensuring the institution’s high standards in design excellence were maintained.
Customers reviews
What people say?
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo ipsum dolor sit amet
Amanda Lee
Ceo & Founder Crix
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo ipsum dolor sit amet
Adam Cheise
Head Of Sales , Intel